ABOUT THE CAMPAIGN
Opioids are now one of the leading causes of injury-related deaths in Washington State. More people die from overdose than from car crashes. The Starts with One campaign is designed to inform and educate young adults, their parents, and older adults about the dangers of prescription drug misuse and the importance of safe storage, use, and disposal. This campaign is funded by the Washington State Health Care Authority (HCA).
At a glance, the partner toolkit includes the following materials:
CAMPAIGN RESEARCH REPORT
Information from insight interviews and focus groups with insights about current awareness and perceptions about opioid misuse and abuse that have informed campaign messaging and creative.
Provides partners with information about the campaign and how to use this toolkit.
One rack card with key information tailored for each target audience, translated into the following nine languages: English, Spanish, Cambodian, Chinese, Korean, Laotian, Russian, Somali, Vietnamese.
Facebook and banner display ads in various sizes tailored for each target audience. For your use in local digital advertising buys.
1/2 PAGE PRINT AD
A series of print ads tailored for each target audience. For your use in local publications.
A series of posters tailored for each target audience. For your use in your local community.
A series of bus ads tailored for each target audience. For your use in local media buys.
A series of digital and static billboards tailored for each target audience. For your use in local media buys.
SOCIAL MEDIA TOOLKIT
A series of shareable social media posts and brief articles tailored for each target audience. For your use on social media pages and in newsletters, blog posts, etc.
TV & RADIO SPOTS
One radio and TV spot tailored for young adults and one of each tailored for parents/older adults. For your use in local media buys.
PARENT + OLDER ADULTS
Haga click aquí para obtener la versión en español
SPECIAL TV PROGRAM
Learn more about opioid misuse and abuse and the Starts with One campaign from this special TV program.
VIEW THE PARTNER TOOLKIT
This kit contains a number of resources to help educators, health providers, nonprofits and other partners to use this campaign in their own communities
If you’d like to help prevent the misuse and abuse of opioids in your community, find a community coalition near you.