for partners
PREVENTION CAMPAIGN TOOLKIT
We developed a number of resources to help educators, health providers, nonprofits, and other partners to use this campaign in their own communities. You can access all of these materials below.
DOWNLOADS
To most effectively reach your communities’ audiences, we’ve provided a series of options for each material:
IMAGE VERSIONS
chose the images that best represent your community
LOCALIZABLE
add your contact information to a handful of materials
PRINT-READY VERSIONS
chose versions with crop marks to sent directly to a professional printer, or choose versions without crop marks to print on your own personal printing
NON LOCALIZABLE
use all campaign materials exactly how they are
TOOLKIT ITEMS
Click on any of the following to go to that item's download options.
Prevention Resources
Fact Sheet
Provides partners with information about the campaign and how to use this toolkit.
Overdose Response One Sheet
Provides information and resources on overdose response and Naloxone.
Campaign Localization Guide
A guide that includes tips and recommendations for localizing the Starts with One campaign in your own community using the assets available in this toolkit.
Rack Cards
Digital Ads
Facebook and banner display ads in various sizes tailored for each target audience. For your use in local digital advertising buys.
Multiple image versions available.
Banner Ads
Facebook Newsfeed Ads
Print Ads
A series of print ads tailored for each target audience. For your use in local publications. All print ads can be localized or used as they are.
Multiple image versions available.
Posters
A series of posters tailored for each target audience. For your use in your local community. All posters can be localized and printed with or without crop marks.
Multiple image versions available.
Bus Ads
A series of bus ads tailored for each target audience. For your use in local media buys.
Multiple image versions available.
Billboards
A series of digital and static billboards tailored for each target audience. For your use in local media buys.
Multiple image versions available.
A series of shareable social media posts and brief articles tailored for each target audience. For your use on social media pages and in newsletters, blog posts, etc.
Multiple image versions available.
Content
Graphics
Contributed Articles
A series of opioid prevention articles you can use to pitch local publications in your community or include in newsletters, blog posts or on your website. Please note that some of these articles have previously run in some publications across the state.
Videos
Below are videos tailored for young adults and parents/older adults. For Spanish spots, please navigate to the Spanish page by clicking "En Espanol" in the top right corner.
Young Adults
The following videos can be placed in your local media buys as TV Spots.
The following videos can be posted on social media.
Parents + Older Adults
The following video can be placed in your local media buys as a TV Spot.
The following videos can be posted on social media.
Radio Spots
A general radio spot for all audiences to use in local media buys. English and Spanish versions available.
Social Media Toolkit