Safe Disposal Campaign Toolkit
We developed a number of resources to help educators, health providers, nonprofits, and other partners to use this campaign in their own communities. You can access all of these materials below.
*Notice to Coalitions and Partners:
As you may know, DEA's April Take Back Day events have been cancelled due to the current COVID-19 pandemic and government mandated shelter-in-place for Washington residents. We have updated several of the below toolkit materials to reflect this, most notably, the social media content, and we encourage you to continue to spread awareness of the importance of safe disposal (and safe storage) in your communities - especially through use of the Take Back Site Locator tool on www.TakeBackYourMeds.org. As always, there is a range of digital and TV ads in this toolkit that can be used in your efforts.
For any questions or technical assistance, please contact Jasmine Albinson at firstname.lastname@example.org. Thank you for all that you do.
To most effectively reach your communities’ audiences, we’ve provided a series of options for each material:
chose the images that best represent your community
add your contact information to a handful of materials
chose versions with crop marks to sent directly to a professional printer, or choose versions without crop marks to print on your own personal printing
use all campaign materials exactly how they are
Learn about the Take Back Your Meds campaign, the materials available in this partner toolkit, and how you can use them in your own community.
Rack Cards - Multilingual
One rack card highlighting the importance of safe disposal of medications. Translated into the following nine languages: English, Spanish, Cambodian, Chinese, Korean, Laotian, Russian, Somali, Vietnamese. All rack cards can be printed with or without crop marks.
Facebook and banner display ads in various sizes. For your use in local digital advertising buys. Multiple image versions available.
Posters – Take meds back here
A series of posters organizations or pharmacies can hang in their window or pharmacy indicating that medications can be dropped off at this location. Multiple image versions available. All posters can be printed with or without crop marks.
Take Back Event Toolkit
Fact Sheet – How to promote your event
A fact sheet that provides helpful tips for promoting your local Take Back Day event. It includes tips for creating a Facebook event, posting to social media, placing an ad in local publications, and more. Timeline for promotion of the event is also included.
Customizable News Release
A news release to help promote the importance of safe storage and disposal. It can be used to pitch to local media regarding why safe disposal is always important in preventing opioid misuse and what options are available in your community.
Social Media Posts
A set of social media posts to promote the importance of safe storage and safe disposal when it comes to preventing opioid misuse.
One TV spot highlights the importance of safely disposing of medications, how to do so, and how to find permanent drop box locations. The other TV spot promotes National Drug Take Back Day in April. For your use in local media buys or as Facebook video ads.
One radio spot highlights the importance of safely disposing of medications, how to do so, and how to find permanent drop box locations The other radio spot promotes National Drug Take Back Day in April. For your use in local media buys. English and Spanish versions available.
Campaign Talking Points
Campaign Talking Points
Talking points you may use if participating in interviews. Includes information about the campaign, the importance of safely disposing of medications, and how and where to do so.