PREVENTION CAMPAIGN TOOLKIT
We developed a number of resources to help educators, health providers, nonprofits, and other partners to use this campaign in their own communities. You can access all of these materials below.
To most effectively reach your communities’ audiences, we’ve provided a series of options for each material:
chose the images that best represent your community
add your contact information to a handful of materials
chose versions with crop marks to sent directly to a professional printer, or choose versions without crop marks to print on your own personal printing
use all campaign materials exactly how they are
Report and Fact Sheet
Campaign Research Report
Information from insight interviews and focus groups with insights about current awareness and perceptions about opioid misuse and abuse that have informed campaign messaging and creative.
Provides partners with information about the campaign and how to use this toolkit.
Campaign Localization Guide
A guide that includes tips and recommendations for localizing the Starts with One campaign in your own community using the assets available in this toolkit.
An adaptable PowerPoint presentation that can be used to educate your community about opioid misuse and abuse and the actionable steps they can take to make a difference. Includes speakers notes.
Rack Cards - Multilingual
One rack card with key information tailored for each target audience, translated into the following nine languages: English, Spanish, Cambodian, Chinese, Korean, Laotian, Russian, Somali, Vietnamese. All rack cards can be localized and printed with or without crop marks.
Facebook and banner display ads in various sizes tailored for each target audience. For your use in local digital advertising buys. Multiple image versions available.
Print Ads (1/2 Page)
A series of print ads tailored for each target audience. For your use in local publications. Multiple image versions available. All print ads can be localized or used as they are.
A series of posters tailored for each target audience. For your use in your local community. Multiple image versions available. All posters can be localized and printed with or without crop marks.
A series of bus ads tailored for each target audience. For your use in local media buys. Multiple image versions available.
A series of digital and static billboards tailored for each target audience. For your use in local media buys. Multiple image versions available.
Social Media Toolkit
A series of shareable social media posts and brief articles tailored for each target audience. For your use on social media pages and in newsletters, blog posts, etc. Multiple image versions available.
A series of opioid prevention articles you can use to pitch local publications in your community or include in newsletters, blog posts or on your website. Please note that some of these articles have previously run in some publications across the state.
One TV spot tailored for young adults and one tailored for parents/older adults. For your use in local media buys or as Facebook video ads. English and Spanish versions available.
One radio spot tailored for young adults and one tailored for parents/older adults. For your use in local media buys. English and Spanish versions available.
English versions can be localized. A few seconds have been left at the end of the 30-second spots for partners to add in an organization name and contact information. A radio station can help you do this.